Local Produce Guide
The Mount Alexander Local Produce Guide
Click here to buy the Local Produce Guide ($15 plus $3 postage and packing)
Click here to download the complete Local Produce Guide in pdf form.
Supporting local primary producers, retailers and consumers, our comprehensive Local Produce Guide and low food mile labels for locally produced food make it easier to source and buy local produce. Buying local builds social responsibility, environmental sustainability and economic strength in our community.
Mount Alexander Shire is very lucky to have some extraordinarily good produce, locally in the shire and regionally within a 100 mile radius, and the Local Produce Guide makes it all very easy to find. Buy it now and start shopping local!
- Check the guide for a broad range of produce listed with easy-find tabs: bread and dairy; eggs; fruit; herbs; honey; juice, cider and vinegar; meat and fish; olives and olive oil; vegetables; and wine. Services and retail outlets are also listed.
- Find the Low Food Miles logos on produce at local retailers so you know which items are grown or made locally. There are two different logos:
The Low Food Miles ‘Local Shire’ logo is used on primary produce (fruit and vegetables) grown in the Mount Alexander Shire. Primary processed foods (honey, eggs, cheese, wine, olives, oils, juice, meat and bread) are eligible to bear the ‘Local Shire’ logo if they are produced or manufactured within the shire using at least 80% of ingredients sourced within the shire.
The Low Food Miles ‘100 Miles’ logo is used on primary produce (fruit and vegetables) grown within 100 miles of the Castlemaine Post Office. Primary processed food are eligible to bear the ‘100 Miles’ logo if they are produced or manufactured within the shire using at least 80% of ingredients sourced within 100 miles of the Castlemaine Post Office.
Buy the Local Produce Guide online here, or from the following local retailers:
Harry and George’s, 170 Barker Street, Castlemaine
Green goes the Grocer, 29a Templeton Street, Castlemaine
Castlemaine Fruit Supplies, 73 Mostyn Street, Castlemaine
Maldon 50km Local, 63 Main Street, Maldon
The Little Red Apple, 8795 Midland Highway, Barkers Creek
The Food Garden, 61 Main Street, Campbells Creek
Local Produce Guide project worker, Ellen Madigan regularly runs cooking courses for those wanting to learn more about how they can cook local, fresh food and live more sustainably. When launching the Guide, Ellen told the crowd,
‘Vote with your dollar! Buy local and help close the loop. Keep the farmer, retailer and consumer connected in a closed loop so that our money stays in our town. The low food miles logo you see on our participating retailer’s shop windows represents this self-sustaining loop between the farmer, retailer and consumer. This closed loop model is a departure from the global economy where the only real winners are the multinational corporations. So act local and think global.’
Into our second print run!
Being a sell-out success in its first print run, the Local Produce Guide is well on the way to selling out its second print run. Another real indicator of the success of this guide has been the interest it has generated from further afield, with demand for a template to be developed that can be used by other communities. It’s also no small testament to the tenacity and passion of Low Food Miles worker Ellen Madigan that most of the original six retailers are still meeting regularly and discussing some joint initiatives.
The presence of the Low Food Miles stickers remains in shops, making it easy to identify local produce and to support local producers. The focus of this year’s Castlemaine and Agricultural Show parade this year was on our local producers and retailers. We aim to do much more into 2013 and beyond – watch out for our presence at the Castlemaine State Festival for another Iron Chef extravaganza!
Here’s a short film of the Local Produce Guide launch by Karen McMullan:
Photos from the Launch of the Local Produce Guide, including the pictures of the three local chefs competing to produce the best dishes with local produce in half an hour. Alex from the Good Table, Georgie from the Elphinstone Hotel, and Joe from Taste of the Orient gave the judges a variety of delicious and beautifully presented plates.
Thanks Denise Martin for the great photos.