Online Marketing

Get your business/gallery/studio putting its best cyber foot forward in the online world!

The course provides you with the practical keys to unlock the digital marketing knowledge, understanding and skills to develop your own successful marketing strategy according to your needs, values and resources. Marketing doesn’t mean ‘selling your soul’ or need to be expensive or sophisticated to be effective. Learn how to launch your product or service in ways that are valued by your potential market and yourself.

Topics covered include:

  • What is Marketing? Why do it? How does it work? Why do digital marketing?
  • What is A Brand? What elements make up a brand?
  • How do others use their marketing & brands in the physical & digital spaces?
  • Developing Your Brand, what do you need to consider?
  • Designing Your Marketing Strategy and Digital Brand
  • Constructing your Brand for digital markets
  • Developing your digital marketing channels
  • Consolidating your digital presence
  • Building your digital community

BYO Laptop.

A minimum deposit of 25% must be paid before 24th January to secure a place in this course.

Date: Friday, 31st January – 27th March (9 weeks)
Time: 9.30am – 12.00pm
Where: Castlemaine Community House, 30 Templeton Street.
Cost: $80. (full) / $55. (Conc. or Early Bird Discount. EBD available until 10th January)

Tutors: Tim Ford.